The "Keep an EYE ON QUALITY" logo was first revealed to Santa Clara County Site Coordinators at a meeting in November 2007.  Each coordinator was given two 8.5x11 size printed copy of the above logo to display prominently on binder covers so that everyone would be aware that volunteers (including volunteers themselves) would be impressed and reminded about this initiative.  (Question: wouldn't keeping both eyes on quality be twice as effective,  or should the other eye be kept on some thing else?).

No further information or communication was received about this until the end of February 2008, about a third of the way through the filing season,  when site coordinators were informed that lapel pins were being mailed, and were to be assigned to volunteers using their own criteria for distribution.  The quality pins, each packaged nicely in cellophane, all had the label "Made in China".

A search for the phrase "Eye on Quality" on the web using Google, Yahoo, and MSN Search engine returned a large numbers of results (12,500 in Google, 64,600 on Yahoo, and 19,200 on MSN on March 24, 2008) relating to various activities and industries.  However, the first five search engine results page on each of them had nothing related to the IRS or VITA.   A search for the exact phrase on the irs.gov website turned up  0 results.  For being such an important campaign, it was sure kept very quiet.

Quite by accident, the graphic logo was seen on an IRS publication.

First five non-IRS employees and first 5 IRS employees to send a message to webmaster@vita-volunteers.org  by May 31, 2008 with the location of the logo on the irs.gov web site will get his or her name printed on this web site with the time of the message.